The Best Ways to Monetize a Website in 2024

Every day, more and more websites appear on the Internet, created for earning money. Every click on a banner, viewing a video, or clicking on a link brings the site owner income, which depends on the niche, the method of monetization, and the generosity of advertisers. In this article, we will look at the main ways to monetize a website in 2024.

Advertising Networks

Let’s start with the simplest and most popular ways of monetizing a website in 2024 – cooperation with an advertising network. The main advantage of this method is that no effort is required from the web publisher – it is enough to install the advertising code on the site, after which you can immediately start receiving income.

Among the main advantages of monetizing a website using an advertising network:

• Simple code installation. You do not need to write the code yourself or understand programming – the advertising network support will do everything for the web publisher.
• A wide choice of advertisers. Many advertisers and DSPs are connected to advertising networks, competing for impressions and thereby providing maximum income.
• Personalized advertising. It does not matter what topic or niche your website has — a forum about breeding rabbits or a resource with weather forecasts — the system will select creatives to show to visitors, taking into account the targeting parameters, which will be perceived as native integrations.
• Minimum requirements for the site. Many networks connect websites with 100 unique visitors per day. If your resource does not have unwanted or malicious content and there are places for placing ad units, this option is suitable for you.

CPA Networks

The next way to monetize a website is to connect to a CPA network. Unlike advertising networks, where payment is made per click (CPC) or impressions (CPM), CPA networks provide payment for specific target actions (CPA). For example, companies pay for clicks on links, watching videos, installing applications, or making purchases. In this case, the CPA network acts as an intermediary between advertisers and web publishers: it places tasks, records transactions, and pays remuneration to webmasters.

Let’s look at how this happens using a simple example:

• Step 1: The webmaster registers with the CPA network.
• Step 2: He chooses an offer from an online electronics store, which offers, for example, $20 for each customer who purchases a new iPhone.
• Step 3: The webmaster places advertising banners and text links on his blog with reviews of electronics and modern technologies.
• Step 4: The blog visitor clicks on the banner, goes to the online store website, registers, and buys a new iPhone.
• Step 5: The CPA network records this action, and the webmaster receives $20 to his account in the network.

When choosing a CPA network, it is important to study the description and the offers offered, check the network rating, and look at reviews from real webmasters.

Selling Your Own Products And Services

This is a great way to make money if you have something to offer your audience. You can create landing pages that sell, write texts, share knowledge through educational videos and courses, sell your own products, or resell products from other manufacturers at a markup.

This method requires certain skills and the ability to sell on the Internet. The advantages are that you decide how much your product or service will cost, who you will work with, and what schedule is preferable for you. In addition, this method allows you to monetize an online project without third-party integrations – your site will look more attractive to visitors and will not be overloaded with advertising.

Publication of Advertising Articles

Every company on the Internet strives to promote their products or services. Regardless of whether they sell building materials or mouse pads, they all need promotional articles with reviews and recommendations of their products. Such articles help readers make a choice and motivate them to make a purchase or take advantage of an offer.

Native Advertising

Native integrations look and are often perceived as regular website content. They do not stand out like traditional advertising (such as banners or pop-ups) but rather blend seamlessly into the context and subject matter of articles. This makes them less intrusive and more attractive to users.

While promotional articles are more direct and focus on selling a specific product or service, native advertising strives for more organic integration with website content. In addition, native advertising can be placed in any articles and can also be removed from them, while the articles will not lose their meaning and original message, as is the case with custom materials.

Selling Links

Links are another way to monetize a website that can generate income for a web publisher. The basic idea is to place links to other sites on your resource for a fee.

However, it is important to remember that selling links can have a negative impact on the reputation of your site and its position in search results, especially if the links do not correspond to the topic of your resource.

Selling Advertising Space

This method implies that you allocate space on your site for advertising and offer this advertising space to advertisers. So, you slightly change the design of the site, include advertising blocks and pop-ups in the design, and also place commercial links.

Fixed banners can be placed at the top of the page, on sidebars, or directly in articles between content blocks. Website branding can include changing the design of your site to the style of the advertised brand. Pop-ups can be used to draw attention to important promotions or offers. Commercial links can be placed in articles or on pages of your site.

Final Thoughts

In 2024, the choice of website monetization methods is extremely diverse and adapted to the rapidly changing conditions of the digital market. Classic monetization methods such as contextual advertising, affiliate programs, and subscription models are still relevant, but new solutions in the form of advertising networks open up more and more opportunities. We recommend paying attention to the offers of Teqblaze, a reliable provider of programmatic solutions and related services.