It’s no hidden truth that Google reviews hold greater significance. If you’re a travel and tour agency owner trying to build a better online gaining more 5-star reviews is the way to go.
The reason why many profiles buy Google reviews is to increase their business credibility and visibility. But at the end of the day, the experiences of your real clients also matter a lot for building long term relationships with them.
In this blog, we will learn how to collect reviews from your customers and how to manage them. But first, let’s understand why Google reviews matter for your tour and travel agency?
Why Are Google Reviews Important For Travel & Tour Business?
Google reviews are the first thing a new customer sees on your GMB profile or Google Maps. Having positive reviews shows that your clients are happy and your services are worth trying. Here’s how Google reviews impact your business in the long run.
- Increased Exposure
The more Google reviews your travel agency has, the more Google will promote it to other customers looking for a similar service. Reviews show that customers are trying out your services and finding their experience worth sharing, leading to more exposure in the industry.
- Shows Customer Satisfaction
Customers are likely to leave their opinion about a service if it’s too good or too bad. Having 5-star reviews on your profile shows that your customers are highly satisfied with your travel services and your commitment to improvement. This helps in building trust with the customers while attracting more.
- Increased Conversion
When new customers see the already existing 5-star reviews, they’re most likely to try out your travel service to test the hype. This leads to more traffic and an increase in conversion, leading to a successful business.
But how to increase these Google reviews naturally? Let’s discuss it in the next section.
5 Tips To Increase Google Reviews For Travel & Tour Agency
Encouraging customers to leave a review for your travel and tour agency requires proven tips and tricks. Let’s learn what they are in detail with examples.
- Don’t Be Shy From Asking For Reviews
A little encouragement can go a long way when it comes to collecting Google reviews from your customers. Tell your travelers why you want the 5-star Google reviews and how it helps your travel agency.
To make the process easier, provide them a link to your GMB profile where they can leave their review without any hassle.
For example, you can send them a direct request with a review link through email or SMS linking to your Google business profile by saying, “Tell Us About Your Adventure!” after their trip to get their review.
- Share On Social Media To Encourage Others
In your content calendar, take out a day or two each week where you can post your Google reviews on your social media profiles. You can make them visually appealing and even ask the customer for their account username to tag them.
Uploading reviews on social media helps in building credibility and trust among the audience. Moreover, other customers would love to share their reviews as well in order to get featured on your page, increasing your 5-star reviews.
For example, you can upload the image of the review and tag the customer with a caption: “Thank you, (Customer’s Name), for the wonderful review! Share your own experience and get featured on our page.”
- Don’t Ignore The Existing Reviews
Make sure to reply to all your existing reviews to encourage other customers to drop their own experience through reviews. For negative reviews, don’t take them personally, but think of it as a way to improve your travel service.
Be polite in all your reviews and show that you genuinely care about their experience. Express gratitude for the positive ones and respond professionally to negative reviews.
For example, if your customer has uploaded a mixed review, appreciating your one feature but not liking the other, reply by saying, “Thank you so much for the kind words and feedback. This review will help us in improving our customer service a lot.”
- Focus On Your Customer Service And Satisfaction
Your customer’s satisfaction should be your top priority, whether answering their questions or thanking them for using your service. You can build a team to solve the customer’s issue as soon as possible with a practical solution.
This shows that you care about customer’s feedback and are committed to improving. In these cases, customers love sharing their appreciation for the travel agencies through positive reviews to let others know about their experience as well.
For example, after solving an issue, make sure to follow up to see if they’re happy with the resolution, to show your excellent customer service.
- Utilize Customer Insights
Collect customer insights through surveys to understand what your audience is actually looking forward to in your services. Use the data in your travel ads and services to improve their experience with your company.
Happy customers who have good experiences usually share their appreciation through reviews. There can also be reviews that provide you with key insights about your customer’s preferences.
Gather customer insights to improve your travel agency’s service and encourage more positive reviews. For example, you can send out a survey asking clients to rate different areas of their tour experience and use these insights in your service for improvements.
Conclusion
5 star Google reviews work as a badge of customer satisfaction for your travel business, making you the top choice for them when it comes to traveling.
These reviews help increase exposure, customer satisfaction, and conversion. If you’re confused about where to start gaining 5-star reviews, use our guide to learn how to collect more from your customers.
You can also use Buyreviewz to get authentic 5-star Google reviews, which will improve your visibility, keeping you ahead of your competitors.