What is SEO and Different Types of SEO

What is SEO?

It is a set of techniques and activities that are carried out to increase the ranking of a website and attract more visitors to it. These techniques and activities include:

• SEO Audit
• Competitor Analysis
• Keyword Research
• Content Marketing
• Outreach
• Link Building

Advantages of SEO

• A well thought and executed SEO campaign offers several benefits, such as:
• It helps you increase your website’s domain authority.
• It enhances and improves your website’s user experience.
• It allows you to get insights into your customers.
• SEO will help your website outrank that of your competitors.
• It is a highly cost-effective strategy of marketing.
• It drives traffic and increases conversion rates.

Different Types of Search Engine Optimisation

·        On-Page SEO

Also known as on-site SEO, it involves optimisation of the website elements, such as HTML codes and website content, to attract more traffic and increase the website’s ranking. This involves the following techniques:

• Keyword Research
• Producing Quality Content
• Internal Linking
• Metadata Optimisation
• Image Optimisation
• URL Structure Optimisation

·        Off-Page SEO

This involves optimisation of the elements that are outside of the website. It is also known as off-site SEO and includes backlinks, social media optimisation, etc. Below are the techniques that are generally used in off-page SEO:

• H.A.R.O
• Guest Blogging
• Internet Ads
• Competitor Analysis
• Brand Signals
• Press Distribution

·        Technical SEO

Technical SEO optimises the website itself to make it crawl- and index-friendly and improve its search ranking. This includes the optimisation of technical aspects of the website, such as loading speed and robot.txt file. Here is what it takes care of:

• Crawl Error Identification
• Site Load Time
• Keyword Cannibalisation Audit
• Mobile-Friendliness
• Duplicate Content Audit
• Site Structure

·        International SEO

International SEO aims to bring traffic to your website from different countries. However, it requires you to provide a pleasant experience for visitors with multiple demographics and languages. This means you have to cater to the cultural contexts of your targeted markets as well.

You can converse with your target audience in their native language and allow them to make transactions in their local currency.

·        Local SEO

Local SEO is an important strategy for local businesses that are targeting a specific city, town, or state. This helps your business to become visible in local searches. This includes optimisation of your website content with local keywords and your Google Business Profile creations and optimisation.

·        E-commerce SEO

E-commerce SEO is an effective but affordable way of driving traffic to your business through paid search. However, it requires specialists to ensure your website appears in the search results and brings potential e-commerce customers as well. You can hire a Shopify SEO agency to help you with this quest.

·        Content SEO

Content SEO refers to the production of unique and quality content for your website to improve its SERP ranking. This requires a well-curated keyword strategy and regular publishing of creative content that includes writing, graphics, videos, etc, to ensure your website can rank higher in SERPs

·        Mobile SEO

Mobile SEO involves optimisation of your website to make it viewable on mobile devices, such as cell phones and tablets. This involves optimising the website’s structure and style to provide a quality experience to your visitors. You must also consider the loading speed of your website on mobile devices to reduce the bounce rate.

·        White-Hat SEO

White-hat SEO are SEO practices that adhere to regulations and terms and conditions of all search engines, such as Google, Bing, AOL, etc. This helps you increase your website’s ranking and integrity. Here are a few practices of white-hat SEO:

• Keyword Rich Meta-tags
• Produce Quality Content
• Provide Quality Services
• Design Easy-to-Navigate Website

·        Black-Hat SEO

Black-hat SEO practices find loopholes in search engines’ algorithms and exploit them to increase the ranking of your website. This includes keyword stuffing, spammy link-building strategy, cloaking, etc.

This may give you fast results for a short time, but it will impact your website drastically once detected by the search engine.

Conclusion

SEO is a fundamental element of digital marketing to ensure your website ranks higher than your competitors in the search results. However, you should hire experts for a result-oriented strategy that promises results. You can hire Brandix Soft for expert and diverse SEO services.